feelathome indoor brochure as an attachment with Sabato magazine
INDOOR 2025 NO.7
"Saturday morning. The Sabato is in the mailbox. We browse through – and stop. Our brochure is not included."
Stress, because this is one of our more important marketing campaigns! We call, we check, double-check. No one knows why. So, we drive to the newspaper shop and luckily found a complete copy there. Turns out there's a distribution problem in our municipality. Relief, but also: a reminder. This brochure apparently meant more to us than we thought.
Ten pages, visual, without many words. An advertisement, yes, but different than usual. Our projects – which you can also find on the website – compiled on paper, between the pages of Sabato, the design and lifestyle magazine of De Tijd.
We have been advertising in Sabato for years. This time not with one page, but with our own indoor brochure. Space to show what we do without much explanation. Photos of interior and total projects from both Belgium and abroad, which we were allowed to realize. No showrooms, but places where people live.
What we didn't expect? The response that followed.
Projects on paper
The brochure shows what we have been doing for twenty years: total interiors! From living room to terrace, from color choice to final styling. Each project tells a story – not through text, but through image.
We consciously chose diversity. Different styles, different spaces, different scales. What do they have in common? The cohesion. Each interior feels complete, balanced. Not just one beautiful piece of furniture, but a whole that works.
The power of paper is different from online. Although the fine-tuning of color and images is more difficult than an online campaign, Niki quickly learned. But the result is worth it. You browse slower. You stop at a detail. You feel the texture. And maybe, without realizing it, you see what we mean by 'feeling at home'.
The brochure had just been released, or the messages started coming in. From customers who saw their house again. From suppliers who shared the brochure and saw their products come into their own in interiors we were allowed to create.
What touched us? The warmth. No formal responses, but sincere joy. One customer sent a photo of the brochure on her coffee table: "This stays here." Below it, she wrote how satisfied she still is: "I am also happy with the interior every day, especially the carpets!" A supplier posted it on social media: "This is how we want to be seen."
It confirmed what we rarely say out loud: what we make, we don't do alone. Without customers who trust us, without suppliers who deliver quality, without the team that brings everything together – this brochure wouldn't have existed.
October 22
Sabato Design Awards
A week before the brochure appeared, we were invited to a Sabato event. The very first Sabato Design Awards. Not a public event, invitation only. Many brands, young designers, people from the sector. We were not a contender, but a guest.
Sabato has known us for years – not only as an advertiser but as a partner. They previously wrote an article about our huts in Norway, feelathomeinnorway. They know what we do, how we work, what we stand for.
The event was beautiful. At Sabato level, as you might expect. It showed that our place in the sector is recognized. That's nice!
An advertisement that feels like recognition. That may sound strange, but that's how it felt. Not because we sold something, but because we could show something. Twenty years of work, in ten pages.
What did the brochure give us? Confirmation. From customers, from suppliers, from the sector. And the chance to reflect on what we do and why.
Curious about the projects from the brochure?
