JoV

JOV is renowned as a top Belgian brand in rug design with a unique combination of craftsmanship, creativity and a highly personalised approach. The brand began as a small family business, founded by the father of the current owner. All rugs are still designed in Belgium and hand-crafted in Europe. 

Why choose a JOV rug?

• With a JOV rug, you bring authentic Belgian craftsmanship into your home.
• JOV offers complete flexibility in design, colour, shape and finish.
• The brand also embraces sustainability, carefully selecting suppliers, manufacturers and materials while continuously investing in research and development.
• JOV rugs are made from the finest natural materials: wool, silk, linen, mohair and cotton. You will find no synthetic materials in a JOV rug.

Why choose JOV at feelathome?

• We can work with you to refine an existing design, adapt a current collection, or create a completely bespoke rug unique to your interior.
• At feelathome, you will discover exclusive collections and rugs that cannot be found elsewhere. The Anke Rug is a prime example of our close collaboration, named in honour of our managing director.
• Our interior designers will match the perfect rug to your space. At feelathome, we work in continuous partnership with JOV. We are intimately familiar with the brand and its full range of possibilities.